Search Engine Marketing Careers

• Gaining an understanding of the Client's products and goals.
   
• Generating keyword lists.
   
• Writing ad copy (creatives).
   
• Able to work independently without direct supervision
   
• Structuring the campaign in SearchRev's Sequoia campaign manager.
   
• Traffic-ing the campaign to the various ad networks.
   
• Monitoring the ongoing performance of the campaign.

• Strong ability to communicate both verbally and in writing.
   
• Ability and willingness to learn new technologies and tools.
   
• Familiarity with Microsoft Excel
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• Ability to understand simple statistics such as ratios, percentages etc.
   
• A BA/BS in a related discipline will be helpful. E.g. Business, Economics, Advertising, Marketing, Statistics.
   
• No experience required although experience with Adwords or other Search advertising will be helpful.