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SearchRev Wins Promo Magazine's Interactive Marketing Award
SearchRev™, a leading search engine marketing agency, today announced it has garnered the 2008 Promo Interactive Marketing Award for Search Engine Marketing for its highly successful My Coke Rewards paid search campaign. The Promo Interactive Marketing awards honor the best campaigns in effective interactive marketing and recognize the role interactive tactics play in motivating consumer response and creating strong brands.
The winning SearchRev My Coke Rewards program for Coca-Cola North America was expected to at least double customer registration and required a holistic approach to integrating search into Coca-Cola's larger marketing plans. To meet and exceed the goals, SearchRev collaborated with the Coke team to launch paid search campaigns on the key ad networks, create new ad creatives to achieve the strongest click-throughs, optimize landing pages, and increase campaign volume by tapping into lifestyle and passion-based searches. SearchRev also used multi-variable targeting such as geographic location, time of day and day of week to effectively maximize conversions.
"The My Coke Rewards campaign was extremely successful, going well beyond the goals set by Coca-Cola," stated Eduardo Llach, chief marketing officer, SearchRev. "We had to tightly integrate our search campaign into the overall marketing and advertising strategy to ensure accurate performance measurement and to maximize conversion rates."
About SearchRev
SearchRev is the performance leader in search engine marketing. With its patent-pending search engine technology, SearchRev has changed how SEM campaigns are run. Unlike traditional SEM approaches, SearchRev's technology places as many as 100 bids or more for a single keyword. SearchRev licenses its SEM product as well as provides full-service management of large-scale search engine marketing campaigns for such world-class branded clients as Coca-Cola, Yahoo!, Microsoft, Real Networks and Safeway. SearchRev is owned by the digital marketing agency AKQA and is based in Silicon Valley with offices in the U.S., Central America and the U.K. For more information about SearchRev, visit www.searchrev.com.
For more information, contact - Jeff King, director of marketing, SearchRev, 650-213-8500 x113, or visit www.searchrev.com.
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