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SearchRev joins AKQA digital marketing network
Leading search engine marketing firm acquired by AKQA as stand-alone unit
Palo Alto, Calif. August 22, 2007 —SearchRev, a leading developer of search engine marketing (SEM) technology solutions, today announced it has agreed to be acquired by AKQA, a pioneer in online marketing. AKQA was named Interactive Agency of the Year in both the U.S. and the U.K. for the past two years. The combination of SearchRev and AKQA will provide customers of both companies with SearchRev’s unique SEM technology which takes paid search beyond the keyword level.
SearchRev will continue to operate as a stand-alone unit, providing professional services and technology licenses to both advertisers and agencies. SearchRev co-founders, COO David Kandasamy and CRO Eduardo Llach, will continue to lead the company. The terms of the transaction were not disclosed.
“SearchRev and AKQA combine to offer companies superior online marketing solutions from technology-intensive search engine marketing to creative-inspired web experiences,” said Eduardo Llach, SearchRev CRO. “It’s a great synergy for SearchRev’s SEM technology to drive users to websites with AKQA’s award-winning interactive experiences to keep users engaged and to improve post-click conversion rates,” explained Llach.
“Our unique, patent-pending search engine technology has substantially changed how SEM campaigns are run,” stated David Kandasamy, SearchRev COO. “Since 2002, we have consistently refined and improved our algorithm to optimize bids for each keyword in combination with dozens of variables including time of day, day of week, geography and the website on which the click occurred so our clients see tremendous improvements in their customer conversion rates,” Kandasamy added.
"SearchRev provides AKQA with a world class search marketing solution for our clients and allows us to support online and mobile campaigns as well as traditional media,” said Tom Bedecarre, CEO, AKQA. “SearchRev has documented results showing that it consistently doubles client revenues while increasing profits by an average of 52%. They are clearly the performance leader in SEM technology, and this acquisition is our first step in creating the next generation digital marketing services network," Bedecarre commented.
About SearchRev
SearchRev is the performance leader in search engine marketing. As the SEM performance leader, SearchRev has proven results showing that its patent-pending technology platform consistently doubles client revenues while increasing profits by an average of 52%. SearchRev licenses its SEM tools and also manages large scale search engine marketing campaigns for clients such as Coca-Cola, Yahoo!, Shutterfly, Real Networks and Safeway. SearchRev is based in Silicon Valley with offices in the U.S., Central America and the U.K. For more information about SearchRev, visit www.searchrev.com.
About AKQA
AKQA is the leading independent digital marketing agency with more than 600 employees in San Francisco, New York, Washington D.C., London, Shanghai and its newest office in Amsterdam. AKQA provides digital strategy, creative and technology solutions to the world's leading marketers, including Coca-Cola, Diageo, McDonald’s, Nike, Unilever and Visa. For more information about AKQA, visit www.akqa.com.
For more information: Molly Parsley, AKQA, +1-415-645-9473, molly.parsley@akqa.com
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