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Kenneth J. Kalb Named CEO of SearchRev

Palo Alto, Calif. May 9, 2006—SearchRev Inc., the leading provider of paid search advertising solutions announced today that its board of directors has appointed Kenneth J. Kalb as the Company’s chief executive officer. The appointment is the result of the company’s on-going succession plans to maintain its leadership in search engine marketing optimization and is effective immediately. Kalb, 51, succeeds Eduardo Llach, 47, who will continue serving as chief operating officer.

“Ken Kalb brings unmatched experience in growing technology companies to SearchRev. Previously, he grew Continuous Computing from zero to $72M a year in revenue with more than 350 employees and development teams worldwide. While there he also raised $52M, acquired two companies and was named Ernst & Young Entrepreneur of the Year in 2005,” said Llach. “Ken has the perfect pedigree and technical expertise to help SearchRev in its next phase. As a founder I am delighted that he is now at the helm and look forward to working closely with him,” he continued.

“It’s a privilege to step into the CEO role of a company that has unprecedented technical ability and great customer traction at such an early stage,” said Kalb. “Eduardo, fellow employees and the board have created a real gem. I’m honored by the opportunity,” he added.

Mr. Kalb will focus his efforts on leading the company, guiding its strategic direction and scaling the business for growth and profitability. Mr. Llach will remain a vital part of the senior management team leveraging his skills in product development and operations. Collectively, the company will concentrate on maintaining its performance leadership in paid search advertising optimization.

SearchRev’s internally developed and proprietary technology systematically optimizes paid search advertising campaigns beyond the keyword level in near real time, using a multi-variable and adaptive algorithm. The technology tracks and optimizes conversion bids for every keyword with dozens of variables, providing more than 100 bids per keyword. The solution consistently achieves the highest return on advertising investment in the industry.

About SearchRev

SearchRev is the leading provider of paid search advertising solutions. Its proprietary and powerful technologies enable customers to optimize advertising expenditures to achieve the lowest total cost of ownership and highest ROI in the industry. SearchRev clients include: Shutterfly, MotoSport, Zazzle, Broderbund, Linden Labs, among others. Headquartered in Palo Alto, California, SearchRev is a privately held, venture-backed company with international development offices. For more information, visit: www.searchrev.com.

SearchRev and Ad Relevancy Engine are trademarks of SearchRev. All other brands and product names and trademarks are the registered property of their respective companies.

SearchRev Media Contact:

SearchRev, SearchRev Precision Optimization, SearchRev Precision Engine, SearchRev Precision View are trademarks of SearchRev. All other brands and product names and trademarks are the registered property of their respective companies.

SearchRev Media Contact:

Jeff King
Director of Marketing
(650) 213-8500 x113
pr_info@searchrev.com

 
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