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SearchRev Unveils Support for Microsoft adCenter
SearchRev’s Precision Optimization™ campaign management solutions help customers optimize paid search campaigns
Chicago, IL (Ad:Tech) – July 24, 2006 – SearchRev, Inc., a leading provider of search advertising optimization technology and services, announced today that it now supports Microsoft adCenter. As an early adopter of Microsoft’s ad network, SearchRev can now offer customers a seamless way to extend and optimize their advertising campaigns across the MSN network, helping them to quickly reach Microsoft’s audience to gain more customers and increase revenues.
SearchRev is one of the first search advertising agencies to adapt its solution to support Microsoft’s application programming interface (API), further validating SearchRev’s leadership in the industry.
Through SearchRev’s support for Microsoft’s API, SearchRev customers can reach larger consumer audiences, which is an essential campaign element for major advertisers. In addition, at a tactical level they can automate their daily search management activities such as uploading keywords and changing keyword bids, allowing them to reduce redundant tasks and allow for fewer errors.
”Microsoft is happy to welcome SearchRev to the growing list of customers who have chosen to access Microsoft adCenter via our API,” said James Colborn, product manager for Microsoft adCenter at Microsoft Corp. “The advantage the API brings to SearchRev and its advertisers is that it helps free up valuable time and resources that can now be focused on the more strategic elements of PPC management.”
“We are delighted to add support for Microsoft adCenter within our Precision View™ campaign manager, as it represents an enormous channel of click traffic which will benefit advertisers right away,” said David Kandasamy, CTO, SearchRev. “Our ability to obtain such early support for this powerful search network underscores our ongoing drive and commitment to help online advertisers reach their targeted consumer audiences and create strategic, successful advertising campaigns.”
SearchRev’s Precision Optimization solution offers advertisers an unparalleled system which allows them to maximize returns from their paid search campaigns. For example, after an advertiser’s PPC campaign is initially created, SearchRev’s Precision Engine™ will optimize the campaign beyond just keywords and test which combination of targeting variables such as: search network, time of day or week, and user location will result in the best conversions. This helps advertisers optimize their paid search campaigns so they are paying the best price for the best converting keywords, mapped to the best performing landing page.
In addition, SearchRev’s suite of Precision Optimization solutions allow for greater efficiencies in managing complex PPC campaigns. For example, the SearchRev account management team can create a campaign once and then work with an optimized version for MSN, or other supported syndications like Google, Yahoo! and second-tier networks, rather than having to generate a new campaign that is specific to each supported network. This significantly lowers campaign production time and campaign costs, allowing clients to ramp up and respond to market dynamics quickly.
About SearchRev
SearchRev’s proven precision in paid search technology, combined with expert service and campaign management, provides industry-leading performance and maximized return on advertising spend.
SearchRev clients include: Shutterfly, MotoSport, Zazzle, Broderbund, Linden Labs, and Safeway, among others. Headquartered in Palo Alto, California, SearchRev is a privately held company with international development offices. For more information, visit: www.searchrev.com.
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SearchRev, SearchRev Precision Optimization, SearchRev Precision Engine, SearchRev Precision View are trademarks of SearchRev. All other brands and product names and trademarks are the registered property of their respective companies.
SearchRev Media Contact:
Jeff King
Director of Marketing
(650) 213-8500 x113
pr_info@searchrev.com |