Is search engine marketing a critical component of your marketing strategy? Whether you are looking to use SEM to drive customer acquisition, lead generation or build brand awareness we can help.
SearchRev offers a comprehensive services program that is designed to meet our customer’s ever-evolving needs. Each SearchRev customer is assigned a dedicated expert team that leads and works as an extension of our client’s team. Seasoned campaign managers guide our clients through a proven process that includes Campaign Strategy, Campaign Launch and Campaign Management services. |
| Every member of SearchRev’s services team has completed an extensive internally developed training program and consistently attends regular training sessions provided by the leading Ad Networks such as Google, Yahoo! and MSN. |
| SearchRev’s integrated strategy programs include Strategic Analysis, Business Planning and Campaign Planning. |
- Strategic Analysis - consists of ongoing competitive landscape research and market position evaluations that inform campaign design and execution.
- Business Planning - includes the definition of key success metrics, methodologies for measuring return on investment and integration with non SEM marketing activities.
- Campaign Planning - comprises ad network selection, keyword selection, keyword expansion, ad creative development, offer development and multi-variable targeting design.
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| SearchRev offers a full suite of launch services including Campaign Execution, Monitoring & Analysis, and Post-click Optimization. |
- Campaign Execution - consists of hands-on management of advertising budgets,
campaign insertion with the leading ad networks and creation of Precision Profiles™
using SearchRev’s patent-pending multi-variable technology
- Monitoring & Analysis - includes the data-driven processes that are completed
once a campaign goes live. Campaigns are intensely monitored and analyzed for possible
opportunities to improve performance.
- Post-click Optimization - consists of various conversion funnel optimization
recommendations focused on meeting business goals after the click occurred.
Recommendations cover website interfaces and landing page optimization from a user
centric perspective. SeachRev’s tracking technology measures performance for an
unlimited number of landing pages and the captured data is automatically leveraged by
our multi-variable technology.
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| SearchRev’s Campaign Management services are focused on day-to-day management and operations of large scale search engine marketing campaigns. |
- Bidding Strategy – includes the use of various bidding techniques to maximize revenues and meet
customer acquisition goals. Our team has extensive expertise on how to configure SearchRev’s multi-variable
technology to achieve the highest performance. We also use a variety of bidding techniques to account for
competitive dynamics, search trends and market seasonality.
- Campaign Monitoring – includes 24x7 campaign monitoring, ad spend management,
and ad network relations. SearchRev’s automated systems monitor campaign uptime across
the leading ad networks. Search traffic volume and conversion rates are monitored to
ensure maximum performance and an alerting system notifies team members as needed.
- Reporting & Analysis – consist of report generation, performance optimization
identification and ad-hoc report analysis.
- Campaign Optimization – includes testing and optimization of ad creatives, offers,
website interfaces, landing pages, keywords and targeting variables. SearchRev’s technology
automatically determines which Precision Profiles are providing the strongest return on investment.
SeachRev’s team reviews the performance results and makes changes as needed.
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