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Branded Keywords White Paper
Learn the most common objections why companies are not buying branded terms and the five top reasons you can't afford not to. Also includes branded keywords optimization techniques.
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Consumer Packaged Goods White Paper
Search Engine Marketing represents a huge opportunity for CPG
brands. According to a Harris Interactive study, 39 percent of adult
internet users in the U.S say they have performed a search for
CPGs online - on par with real estate and financial products and
services1. Yet, in spite of an exponential increase in search engine usage
for CPG terms, companies continue to underspend on SEM
initiatives. So far the big opportunity is being missed.
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Geographic Targeting White Paper
Illustrates the opportunity to use geographic location as an ad-targeting option, allowing marketers to use paid search in a way that more closely mirrors traditional marketing channels such as Direct Mail.
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Day of Week & Time of Day Targeting White Paper
Traditional retail companies such as Starbucks analyze each store’s profitability by the day, by the hour, even down to the minute. Online marketers can now use these same concepts to get more out of their search engine marketing campaigns. By varying pay-per-click bids based on the profitability of certain time periods, marketers can realize greater revenue and higher return.
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Syndication Targeting White Paper
Learn how conversion rates can vary significantly across the Google Ad Syndication Network (Google.com vs. Google’s Search Syndication Network vs. Google’s Content Syndication Network) for different types of keywords and vertical industries.
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How To Increase Revenues With Early Terms
For companies that have an established online presence with an efficient conversion funnel, the best way to grow revenues is to increase traffic volumes. Unfortunately, there is only so much you can do to increase traffic for your branded keywords such as “Expedia Travel” - most advertisers are already achieving position #1. Yes, you can increase the click through rate by running various offers and Spiffs but the increased revenues may not get you promoted.
So how do we break the “brand ceiling” to increase traffic and grow our customer base?
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