In order to better balance efficiency with value we created LifeCycle, a new feature that gives credit to every keyword that leads to a conversion.
Typically customers conduct multiple searches before buying a product or service. In other words, it’s not always the last ad clicked that leads to a conversion. LifeCycle tracks this search process and uses the information to continually improve our clients paid search campaigns.
LifeCycle was built specifically to give our clients greater insight into their customer’s search behavior. It gives the true value of each click so we can create the most effective paid search campaigns for you.
We believe that the greater the insight, the greater the return. |